LIFEGUARD TRAINING HEADQUARTERS – Your Center for Life Guard Training
Affiliate Disclosure
At Lifeguard Training Headquarters (“us,” “we,” or the “Company”), we believe in complete transparency with our readers. In alignment with that value, and consistent with Federal Trade Commission guidance on disclosing material connections, this page explains who owns this Site, how it is funded, and which relationships may influence the content you see.
1. Who owns this Site, and our relationship with American Aquatics and Safety Training
This Site is owned and operated by Mattis Marketing USA, LLC (“Mattis Marketing”), a for-profit marketing company based in New York.
American Aquatics and Safety Training, Inc. (“AAST”) — which provides training and certification under the American Lifeguard and Safety Training™ program — is a client of Mattis Marketing. Mattis Marketing and AAST share common ownership.
Because of that relationship, please assume the following:
- Any content on this Site that features, describes, links to, recommends, or compares AAST or its programs is advertising.
- The Company has a financial interest in enrollments, registrations, and inquiries generated through this Site for AAST.
- This Site is not an independent review service, ranking service, or neutral directory with respect to AAST or any competing training provider. No listing, comparison, ranking, or description on this Site should be understood as an independent or impartial evaluation of AAST or of any other organization.
We disclose this relationship because we think readers are entitled to know it when they weigh anything we say about training providers, including us.
2. Contextual advertisements and sponsored placements
We display paid digital advertising to support the free resources on this Site.
Ad networks. You will see contextual text links, display banners, and media units served dynamically through networks such as Google AdSense. These are typically labeled by the network itself (“Ads by Google,” “AdChoices,” or similar).
Direct advertisers. From time to time we sell dedicated ad placements or sponsored listings directly to third-party providers, training facilities, or aquatic brands.
We do not control which third-party ads a network serves to you, and the appearance of a network ad is not an endorsement by us.
3. Affiliate relationships
We participate in selected affiliate marketing programs. When we link to professional tools, lifeguard gear, apparel, training equipment, or digital resources, those links may carry tracking codes.
How it works. If you click an affiliate link and then purchase a product or sign up for a service, the Company may receive a commission or referral fee from the vendor, at no additional cost to you.
What we link to. There are thousands of aquatics products available online. We link to products and services we have researched, used, or believe add genuine educational or safety value for someone pursuing a career in lifeguarding. An affiliate relationship is never the only reason a product appears here, but where one exists, it is a commercial relationship, and this page is your notice of it.
4. Content we are not paid for
Some of what we publish carries no compensation of any kind. We receive no payment for linking to federal, state, or municipal resources, published regulatory guidance, government agency pages, or public safety information.
For clarity: this does not apply to content involving AAST, which is advertising as described in Section 1, or to affiliate and sponsored placements as described in Sections 2 and 3.
5. Questions
If you have questions about any commercial relationship described on this page, or you want to know whether a specific page or link is compensated, contact us and we will tell you.
Email: admin@lifeguardtraininghq.com
Phone: +1 (800) 670-3391
Address: New York, NY, USA
- Email: admin@lifeguardtraininghq.com
- Phone: +1 (800) 670-3391
- Address: New York, NY, USA